SoundCloud is an online audio distribution platform based in Berlin, Germany that enables its users to upload, record, promote and share their originally-created sounds. SoundCloud is increasingly becoming a well known social media tool geared for both new and established artists to distribute various media online not limited to DJ mixes, musical compositions and postcasts. It is also increasingly becoming a popular music discovery tool aimed at web users looking to expand their range of music tastes. Many new artists use SoundCloud as their primary music distribution platform for its wide range of features and large user base